Vogue Café Opens in Beijing

Condé Nast turns the page on first branded Vogue Café in China.
License Global

November 30, 2020

voguecafe.png
Vogue

Café Beijing has opened its doors as Condé Nast’s first branded property venture in China.

Located at the China World Mall in the Chaoyang District in central Beijing, the Café sits among luxury flagship stores. The area brings together local and international visitors, with a mixture of retail, office spaces, hotels and residential places.

The Café opens under a licensing agreement with Beijing Sycamore Seed Advertising & Media Co. It forms part of a wider partnership with future Café openings planned in Shanghai in 2021.

“Beijing’s rich culture and long history paired with the constantly evolving restaurant scene makes it one of the most enticing cities in China, which is why Condé Nast is thrilled to open the country’s first Vogue Café in the capital,”

says Markus Grindel, managing director, global brand licensing, Condé Nast. “

Vogue

Café Beijing will bring luxury fashion and high-end cuisine together – an experience sure to enchant both local and visiting epicures.”

Vogue

Café Beijing

features two dining rooms and a feature cocktail bar spread over 400 sq. meters. In keeping with

Vogue

Cafés globally, images and covers from the archives of

Vogue

adorn the walls, including iconic shots from the world’s most renowned models and photographers.

Joining

Vogue

Café Beijing as head chef is Jack Yao. Having formally trained in Italy and Singapore, Yao’s exclusive menu blends influences from Italian and Asian cuisine.

Vogue

Café Beijing will be open seven days a week, between 10AM and 10PM. The Café also operates a full home delivery service. 

Vogue

Café Beijing joins Condé Nast’s portfolio of branded properties under its global licensing division. Other Condé Nast restaurants around the world include

Vogue

Cafés in Kiev, Moscow, Porto and Riyadh,

Vogue

Lounge Kuala Lumpur,

Vogue

Restaurant Istanbul and

GQ

Bar Berlin. 

Condé Nast has published its media titles in China for nearly 15 years, having launched

Vogue

China in 2005. Today, Condé Nast China publishes titles including

Vogue

,

Vogue

Film

,

Vogue

Me

,

GQ

,

GQ Lab

,

GQ Style

,

Condé Nast Traveler

and

Architectural Digest

, under copyright cooperation with partners.

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