November 30, 2020
Vogue Café Beijing has opened its doors as Condé Nast’s first branded property venture in China.
Located at the China World Mall in the Chaoyang District in central Beijing, the Café sits among luxury flagship stores. The area brings together local and international visitors, with a mixture of retail, office spaces, hotels and residential places.
The Café opens under a licensing agreement with Beijing Sycamore Seed Advertising & Media Co. It forms part of a wider partnership with future Café openings planned in Shanghai in 2021.
“Beijing’s rich culture and long history paired with the constantly evolving restaurant scene makes it one of the most enticing cities in China, which is why Condé Nast is thrilled to open the country’s first Vogue Café in the capital,” says Markus Grindel, managing director, global brand licensing, Condé Nast. “Vogue Café Beijing will bring luxury fashion and high-end cuisine together – an experience sure to enchant both local and visiting epicures.”
Vogue Café Beijing features two dining rooms and a feature cocktail bar spread over 400 sq. meters. In keeping with Vogue Cafés globally, images and covers from the archives of Vogue adorn the walls, including iconic shots from the world’s most renowned models and photographers.
Joining Vogue Café Beijing as head chef is Jack Yao. Having formally trained in Italy and Singapore, Yao’s exclusive menu blends influences from Italian and Asian cuisine. Vogue Café Beijing will be open seven days a week, between 10AM and 10PM. The Café also operates a full home delivery service.
Vogue Café Beijing joins Condé Nast’s portfolio of branded properties under its global licensing division. Other Condé Nast restaurants around the world include Vogue Cafés in Kiev, Moscow, Porto and Riyadh, Vogue Lounge Kuala Lumpur, Vogue Restaurant Istanbul and GQ Bar Berlin.
Condé Nast has published its media titles in China for nearly 15 years, having launched Vogue China in 2005. Today, Condé Nast China publishes titles including Vogue, Vogue Film, Vogue Me, GQ, GQ Lab, GQ Style, Condé Nast Traveler and Architectural Digest, under copyright cooperation with partners.
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