Vivendi Plans Paddington Publishing

Vivendi has tapped HarperCollins Children’s Book to create a series of titles for Paddington in the U.S. and U.K.

The new multi-format publishing deal will launch with a movie tie-in program to coincide with the release of Paddington 2 this fall.

The six-year partnership will also allow local publishers to build optimal programs that appeal to a broad base of readers.