V.I.P. Hamburg Inks Leo Lionni Deals

Licenses for one of the author's children's books have been revised.
License Global

March 26, 2021

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V.I.P. Hamburg reports a new licensing deal for children's author Leo Lionni's tales. 

The Frederick Baby Album

 will be released this summer, along with the second batch of 

Frederick

 audio CDs. A comprehensive collection of activity books from Lionni will be released in the fall. 

According to V.I.P., Lionni's work is being licensed for the first time in more than 50 years.

Michael A. Lou, chief executive officer, V.I.P., plans to extend the range of merchandise products to board, puzzles and card games, plush and soft dolls, educational and wooden toys and more. 

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