V.I.P Entertainment & Merchandising to Rep SHAPE Magazine

SHAPE Magazine and V.I.P. Entertainment & Merchandising partner for fitness and wellness deals.

License Global

September 2, 2020

1 Min Read

Meredith Corporation has appointed Hamburg-based V.I.P. Entertainment & Merchandising AG as its exclusive licensing agent for SHAPE fitness magazine.

Michael A. Lou, chief executive officer, V.I.P. Entertainment & Merchandising AG, envisages several product categories for SHAPE. The company plans to start the program with sports and fitness apparel and equipment. SHAPE’s program will then expand into  diet meals, slimming products and nutritional supplements. Lou sees SHAPE licensing fitness-related services like wellness, yoga and Pilates courses and travels and potential product offerings as well.

Meredith prioritized licensing program development across its key brands and looks forward to continuing to grow its SHAPE licensing program with the help of V.I.P. Entertainment & Merchandising AG. The publisher’s licensee for the German SHAPE edition is the leading Hamburg publishing house Bauer Verlag, though the editorial has been outsourced. Lou will foster a close cooperation between SHAPE licensee and the magazine.

V.I.P. Entertainment & Merchandising AG is one of the leading independent licensing agents in the German speaking markets with more than a 40-year track record. Along with the recent

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like