V.I.P Entertainment & Merchandising to Rep SHAPE Magazine

has appointed Hamburg-based V.I.P. Entertainment & Merchandising AG as its exclusive licensing agent for

SHAPE

fitness magazine.

Michael A. Lou, chief executive officer, V.I.P. Entertainment & Merchandising AG, envisages several product categories for

SHAPE

. The company plans to start the program with sports and fitness apparel and equipment.

SHAPE’s

program will then expand into  diet meals, slimming products and nutritional supplements. Lou sees

SHAPE

licensing fitness-related services like wellness, yoga and Pilates courses and travels and potential product offerings as well.

Meredith prioritized licensing program development across its key brands and looks forward to continuing to grow its

SHAPE

licensing program with the help of V.I.P. Entertainment & Merchandising AG. The publisher’s licensee for the German

SHAPE

edition is the leading Hamburg publishing house Bauer Verlag, though the editorial has been outsourced. Lou will foster a close cooperation between

SHAPE

licensee and the magazine.

V.I.P. Entertainment & Merchandising AG is one of the leading independent licensing agents in the German speaking markets with more than a 40-year track record. Along with the recent