V.I.P Entertainment & Merchandising to Rep SHAPE Magazine

SHAPE Magazine and V.I.P. Entertainment & Merchandising partner for fitness and wellness deals.
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License Global

September 2, 2020


Meredith Corporation

has appointed Hamburg-based V.I.P. Entertainment & Merchandising AG as its exclusive licensing agent for


fitness magazine.

Michael A. Lou, chief executive officer, V.I.P. Entertainment & Merchandising AG, envisages several product categories for


. The company plans to start the program with sports and fitness apparel and equipment.


program will then expand into  diet meals, slimming products and nutritional supplements. Lou sees


licensing fitness-related services like wellness, yoga and Pilates courses and travels and potential product offerings as well.

Meredith prioritized licensing program development across its key brands and looks forward to continuing to grow its


licensing program with the help of V.I.P. Entertainment & Merchandising AG. The publisher’s licensee for the German


edition is the leading Hamburg publishing house Bauer Verlag, though the editorial has been outsourced. Lou will foster a close cooperation between



licensee and the magazine.

V.I.P. Entertainment & Merchandising AG is one of the leading independent licensing agents in the German speaking markets with more than a 40-year track record. Along with the recent

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