License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Variety Launches Variety China

Variety Launches Variety China

Variety heads to China following a new licensing partnership with Woruitai Culture Media.

Penske Media Corporation has partnered with Woruitai Culture Media to bring the Variety publishing brand to China.

Variety China, the new publication, will create content across a wide range of platforms including digital, social, custom, video, events and print. According to Variety, the daily digital content will launch Aug. 1 and the monthly print issues will launch on Sept. 1. The team behind Variety China will collaborate closely with Variety China’s bureau chief and Asia bureau chief to develop content for the new publication.

Variety’s exciting partnership with Woruitai Culture Media Co.Ltd. continues our global expansion and offers our premium, world-class editorial and events to a new audience,” says Michelle Sobrino-Stearns, group publisher and chief revenue officer, Variety.

The licensing deal follow the recent purchase of Rolling Stone magazine by Penske Media.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.