Variety Launches Variety China

Variety heads to China following a new licensing partnership with Woruitai Culture Media.
License Global

June 27, 2019

Variety Launches Variety China

Penske Media Corporation has partnered with Woruitai Culture Media to bring the

Variety

publishing brand to China.

Variety China

, the new publication, will create content across a wide range of platforms including digital, social, custom, video, events and print. According to

Variety

, the daily digital content will launch Aug. 1 and the monthly print issues will launch on Sept. 1. The team behind

Variety China

will collaborate closely with

Variety China

’s bureau chief and Asia bureau chief to develop content for the new publication.

Variety

’s exciting partnership with Woruitai Culture Media Co.Ltd. continues our global expansion and offers our premium, world-class editorial and events to a new audience,” says Michelle Sobrino-Stearns, group publisher and chief revenue officer,

Variety

.

The licensing deal follow the recent purchase of

Rolling Stone magazine by Penske

Media.

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