In addition, to the release of “The Very Hungry Caterpillar and Friends” sticker book app from Night and Day Studios, which L!G reported Tuesday, a range of licensees carried out their own celebrations. Pizza Hut’s Book It! Program is featuring
The Very Hungry Caterpillar
in its reading challenge this month; the Macy’s in Herald Square, New York City will host a character meet-and-greet Monday; Target is featured the book as its Daily Deal; licensees Oopsy Daisy, Chronicle Books, Zoobies and Out of Print Clothing are offering promotions throughout March; and Puffin if offering retail promotions including event and activity packs for U.K. booksellers like Waterstone's, Eason's and Scholastic.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.