Trader Vic’s, Insight Editions Announces Publishing DealTrader Vic’s, Insight Editions Announces Publishing Deal
Weldon Owen will publish new cookbooks and cocktail books featuring the restaurant group’s signature recipes.
January 15, 2025

Trader Vic’s, restaurant group known for its Polynesian-inspired cuisine and exotic cocktails, has entered a multi-year publishing partnership with Weldon Owen International, an imprint of Insight Editions. Weldon Owen will produce a series of cookbooks and cocktail books, bringing Trader Vic’s signature recipes to a wider audience.
The announcement coincides with plans to open new locations in Los Angeles and Kona, Hawaii, in 2025. Trader Vic’s has a history spanning over 90 years and has previously operated locations in New York, Beverly Hills, London, Dubai, Bangkok and more cities. The Los Angeles location is set to open in fall 2025, following the Kona opening in June.
“2025 is a very exciting year for Trader Vic’s,” says Rhett Rosen, chief executive officer, Trader Vic’s Hospitality Group. “Partnering with Insight Editions and releasing new cookbooks and cocktail books alongside our Hawaii and Los Angeles openings will further lay the foundation for the brand’s expansion initiatives. Trader Vic’s has been a primary inspiration for modern cocktail and tiki culture, and we are excited to introduce our authentic cuisine and drinks to a new generation. Trader Vic’s continues to grow in all facets and now perfectly is positioned to extend into a wide range of lifestyle categories.”
“We are thrilled to work with the amazing team at Trader Vic’s to build a modern vision for the brand and its iconic food and original drinks,” says Roger Shaw, vice president and publisher, Weldon Owen. “The new cookbooks and cocktail books will retain the classic essence curated by Trader Vic Bergeron during his decades at the helm while also introducing the world of exotic and tropical dining to an entirely new generation.”
The licensing deal was facilitated by Perpetual Licensing, Trader Vic’s exclusive licensing agency.
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