The Dr. Lisa Brands Company Named Master Licensee for Love You ForeverThe Dr. Lisa Brands Company Named Master Licensee for Love You Forever

The Dr. Lisa Brands Company has announced it has been named master licensee for McGraw Studios’ Love You Forever brand, based on the children’s book that has sold over 36 million copies.

The toy company will manufacture and distribute a range of infant toys, apparel, nursery accessories, bedding and décor, bibs, swaddles, plush, shower gifts and party products based on the book.

“You love the book; now experience the brand,” says Dr. Lisa Williams, chief executive officer, founder, The Dr. Lisa Brands Company. “We met Sheila McGraw nearly a year ago and are beyond excited to work together to expand coveted themes from the cherished book into a relatable product line for parents and children alike.”

“This marks a fresh chapter for ‘Love You Forever’ – both the book and the brand,” says Sheila McGraw, illustrator of the book. “Dr. Lisa’s dedication and belief in our brand make The Dr. Lisa Brands Company the perfect partner to launch the nascent brand. Together, we are poised to take the book’s magic and sentiment and introduce it into the everyday lives of families everywhere.”

“‘Love You Forever’ is one of those resonating evergreen stories that perfectly lends itself to categories outside of publishing,” says Lee Clemons III, executive vice president, sales, licensing and partnerships, The Dr. Lisa Brands Company. “We are honored to partner with Sheila McGraw and McGraw Studios with her timeless classic Love You Forever brand. ‘Love You Forever’ demonstrates the unconditional love parents have for their children and the significance of how the child becomes the caregiver to their parents. Now the excitement begins developing heartfelt, endearing and relatable products around this iconic brand perfect for new parents and gift givers.”