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Target Partners with Pharrell for BTS

Yoobi, a Target-exclusive line of school supplies, has partnered with Pharrell Williams’ creative collective i am OTHER to design a limited edition series of stationery for the back-to-school season.

April 6, 2018

1 Min Read

The partnership will highlight the musician’s collective for limited edition merchandise.

Yoobi, a Target-exclusive line of school supplies, has partnered with Pharrell Williams’ creative collective i am OTHER to design a limited edition series of stationery for the back-to-school season.

The new collection features a host of patterns and inspirational phrases such as “There’s room under the sun for everyone” and “There’s an OTHER in all of us” and includes notebooks, binders, backpacks, pens, pencils, folders, lunch bags and more.

Additionally, for every Yoobi x i am OTHER item purchased, Yoobi will donate an item to a classroom in need of supplies in the U.S.

“The goal of the Yoobi x i am OTHER collection is to inspire kids and give them the confidence to celebrate their uniqueness,” says Williams. “We also want to inspire kids to take care of others and give back to their communities. It is hard enough for a child in a compromised school and educational system to do well. We need to be able to provide them with the tools they need to succeed because education is everything.”

The Yoobi x i am OTHER stationery collection is now available in Target stores and online.

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Pharrell WilliamsTarget
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