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Sweet Cherry, Illuminated Film Company Strike Book Deal

Sweet Cherry has secured the U.K. and Australian publishing rights to “The Rubbish World of Dave Spud.”

Indie publisher Sweet Cherry has secured the U.K. and Australian publishing rights to Illuminated Films’ “The Rubbish World of Dave Spud.”

Sweet Cherry will publish an annual-format activity book that brings character profiles for the show’s main character and his array of comedy characters along with story spreads, pranks and games.

“As I started out in publishing, it is fantastic to see the world of Dave Spud transformed from the screen to the book,” says Iain Harvey, owner, The Illuminated Film Company. “We hope children – and not just children! – will be able to delve further into the many lives of the resourceful Spud family and friends.”

From the creator and director Edward Foster, and Iain Harvey, producer of the series “Little Princess” at The Illuminated Film Company, the animation stars actor and comedian Johnny Vegas as the voice of Dave Spud and quickly became CITV’s third most-watched after-school show with more than 226,000 viewers.

“We are delighted to be adding the unlikely hero Dave Spud and his family to our publishing plan,” says Neil Hardwick, head, design and licensing, Sweet Cherry. “Sweet Cherry values making reading fun for children and this license enables us to deliver its madcap adventures and silliness into our books.”

“An Official Guide to… The Rubbish World of Dave Spud” will be published in August 2020.

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