Story House Egmont to Publish ‘Unicorn Academy’ Magazine

Brokered by ThePoint.1888, Spin Master’s licensing agent for “Unicorn Academy” in the U.K. and Eire, Story House Egmont will launch a magazine based on the Unicorn Academy franchise.  

“We are really excited about launching the ‘Unicorn Academy’ magazine in the U.K. market,” says Laura Adnitt, publishing and brand management director, Story House Egmont. “The hugely successful Netflix series, coupled with the relevant and timeless storytelling from the original ‘Unicorn Academy’ book series published by Nosy Crow, means this IP is the perfect fit for a best-selling magazine format.”  

“When we secured this IP, we knew that it would translate wonderfully into a magazine format,” says Katie Wilkinson, commercial and strategy director, The Point.1888. “We also knew who we wanted to work with in the U.K. market! We are so happy to bring this magazine to market with Story House Egmont, who prove time-and-time again that they are the home of girls’ market-leading brands.”  

“We are thrilled to continue the roll-out of the ‘Unicorn Academy’ licensing program giving fans deeper engagement into this magical world with its adventure-packed storytelling and relatable characters,” says André Lake Mayer, vice president. global strategic partnerships and consumer products, Spin Master. “The ‘Unicorn Academy’ magazine from Story House Egmont will be a wonderful content extension and brand entry point as part of our growing slate of consumer products, high anticipated toy line and even the forthcoming Spin Master epic digital game in 2025.”  

The Netflix original CGI-animated series, airing in over 190 territories in over 30 languages, recently debuted Chapter 2 which catapulted to no. 1 in kids and family across all 92 Netflix markets. The “Unicorn Academy” magazine will go on sale in October, right after the second drop of the animated series on Netflix and Spin Master’s toy launch in August, featuring dolls, playsets and plush.