“We have clearly differentiated design themes for our kids' and adult products, and as such we have developed a segmented approach for our
portfolio," says Tim Collins, head of brands, DC Thomson. "Classic artwork is used on high-quality products that cater for the adult gift market, whilst the more lively Dennis the Menace and Gnasher ranges target our younger audience who know and love the prankster duo from the leading CBBC TV series, digital apps and recent publishing titles.”
Among the partners showcasing new
Rubie's–Dennis the Menace dress-up gear for kids and adults including a top, shorts, mask and costumes. Rubie's will also welcome
artist, Kev Sutherland stand today and Tuesday to illustrate signed caricatures
Rose Confectionery–Dennis the Menace and Gnasher and The Beano treats including the Pick Or Prank desktop sweets dispenser, the Old-Fashioned Sweet Shop tin and the Sweet Selection tin
Neviti–Dennis the Menace and Gnasher partyware line for kids including plates, cups, napkins, treat tubs, bowls, lunch boxes, party bags, balloons, bunting, invitations and name stickers
Trademark Collections–accessories including a novelty backpack, plain backpack, wallet and lunch bag
Blue Sky–Dennis the Menace and Gnasher stationery items such as notebooks, pencil cases, erasers, pencils and rulers
The Lagoon Group–retro
games and practical joke products.
accessories including magnets, badges, tablemats, mouse mats, cushion trays, notepads and coasters
air fresheners. 151 has also recently signed on to develop a range of Dennis the Menace and Gnasher toiletries
Signature Gifts–personalized gifting items such as
calendars, books and mugs
GB Eye–branded posters
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