Iconic Sports Illustrated covers are set to be featured on Mitchell & Ness streetwear.

License Global

November 12, 2020

1 Min Read

Sports Illustrated and Mitchell & Ness Nostalgia Co. have announced a multi-year partnership that will bring the historic covers of Sports Illustrated to life through collections of throwback streetwear apparel.

The first capsule is slated to launch on Nov. 16. It will showcase throwback NFL covers featuring football legends such as Erik Dickerson, Howie Long, Junior Seau, LaDainian Tomlinson, Dan Marino and more.

Sports Illustrated and Mitchell & Ness have grown up through the decades alongside each other at the intersection of sports and culture,” says Lynn Bloom, director, authentic and archives, Mitchell & Ness. “Our office walls are lined with over 60 years-worth of SI magazines, many of them serving as crucial reference points for our designers and some of them featuring classic articles about Mitchell & Ness that remain points of pride for the brand. We are excited that our kinship with Sports Illustrated is coming full circle through this official partnership.”

The initial collection will also feature an exclusive Sports Illustrated x Mitchell & Ness line of nostalgia-inspired headwear, t-shirts and vintage fleeces. Additional drops featuring iconic NBA and MLB covers will follow.

Sports Illustrated is committed to reaching consumers in unique ways,” said Marc Rosen, executive vice president, entertainment, Authentic Brands Group, owner of the Sports Illustrated brand. “Our partnership with an industry leader like Mitchell & Ness is a great example of how we can continue to pay homage to the powerful heritage of the Sports Illustrated brand while addressing the diverse interests of the modern sports fan.” 

The first Sports Illustrated x Mitchell & Ness NFL capsule collection will be available at mitchellandness.com, and additional select retailers. NBA and MLB capsules will be announced in the coming months.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like