A newly designed e-commerce site will offer the magazine’s first swim and activewear collections.
NORTH AMERICA–Sports Illustrated Swimsuit has teamed up with Raj Swim for its first-ever Sports Illustrated- branded swim and activewear lines.
The Sports Illustrated Swim collection features 61 styles including minimalist and vintage silhouettes, available in a range of textures, fabrics and hardware details.
The Sports Illustrated Active collection offers a range of performance wear and athleisure in a variety of designs. The line’s first capsule collection is inspired by urban living and includes a reversible bomber jacket, sports bras, cropped sweatshirts and more.
The agreement marks the magazine’s first foray into the premium apparel space as well as its first global apparel license.
“We put the consumer at the center of everything we design, and with Sports Illustrated, we’re able to bring women of all ages, shapes and sizes the hottest trends right out of the pages of the iconic SI Swimsuit magazine,” says Renee Borsack, vice president, marketing and digital, Raj Swim. “The Sports Illustrated Swim and Active collections are affordable and relatable, and they are offered in a variety of styles. Now every woman can feel like a Sports Illustrated cover model.”
The debut of the Sports Illustrated Swim and Active collections coincides with the launch of the iconic annual Sports Illustrated Swimsuit issue.
Select pieces from the collection will be featured in the upcoming issue, which is due to be released later this month.
In addition, the publication has unveiled a newly redesigned website, SI.com/Swimsuit. The new digital property from Sports Illustrated Swimsuit features lifestyle and fashion content and introduces the Shop SI Swim e-commerce vertical where users can shop from the Raj collection.
“We are thrilled to introduce the debut Sports Illustrated Swim and Active collections and take this important step for SI Swimsuit as we continue to expand into new categories and find meaningful ways for the brand to express itself,” says MJ Day, editor, Sports Illustrated Swimsuit. “Raj has decades of experience in the industry and did a great job creating sexy and wearable styles for women of all different body types.”
The collection is available now at ShopSISwim.com and select retailers including Zappos, Pac Sun and Boston Proper.