Sports Illustrated Dives into Apparel

NORTH AMERICA–Sports Illustrated Swimsuit has teamed up with Raj Swim for its first-ever Sports Illustrated- branded swim and activewear lines.

April 6, 2018

Sports Illustrated Dives into Apparel

A newly designed e-commerce site will offer the magazine’s first swim and activewear collections.

NORTH AMERICA–

Sports Illustrated Swimsuit

has teamed up with Raj Swim for its first-ever

Sports Illustrated-

branded swim and activewear lines.

The

Sports Illustrated

Swim collection features 61 styles including minimalist and vintage silhouettes, available in a range of textures, fabrics and hardware details.

The

Sports Illustrated

Active collection offers a range of performance wear and athleisure in a variety of designs. The line’s first capsule collection is inspired by urban living and includes a reversible bomber jacket, sports bras, cropped sweatshirts and more.

The agreement marks the magazine’s first foray into the premium apparel space as well as its first global apparel license.

“We put the consumer at the center of everything we design, and with

Sports Illustrated,

we’re able to bring women of all ages, shapes and sizes the hottest trends right out of the pages of the iconic

SI Swimsuit

magazine,” says Renee Borsack, vice president, marketing and digital, Raj Swim. “The

Sports Illustrated

Sports Illustrated

Swim and Active collections are affordable and relatable, and they are offered in a variety of styles. Now every woman can feel like a

Sports Illustrated

cover model.”

The debut of the

Sports Illustrated

Swim and Active collections coincides with the launch of the iconic annual

Sports Illustrated Swimsuit

issue. 

Select pieces from the collection will be featured in the upcoming issue, which is due to be released later this month.

In addition, the publication has unveiled a newly redesigned website, SI.com/Swimsuit. The new digital property from

Sports Illustrated

Swimsuit features lifestyle and fashion content and introduces the Shop SI Swim e-commerce vertical where users can shop from the Raj collection.

“We are thrilled to introduce the debut

Sports Illustrated

Swim and Active collections and take this important step for

SI Swimsuit

as we continue to expand into new categories and find meaningful ways for the brand to express itself,” says MJ Day, editor,

Sports Illustrated

Swimsuit

. “Raj has decades of experience in the industry and did a great job creating sexy and wearable styles for women of all different body types.”

The collection is available now at ShopSISwim.com and select retailers including Zappos, Pac Sun and Boston Proper. 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.