‘SpongeBob,’ Mr. Kiasu Make a Splash in Coffee Table Book

Nickelodeon and Johnny Lau collaborate on coffee table book to celebrate “SpongeBob’s” 20th anniversary.

License Global

November 27, 2019

1 Min Read

Nickelodeon and Johnny Lau, the creator of Mr. Kiasu, have teamed up to create a coffee table book for the 20th anniversary of “SpongeBob SquarePants.”

The When Mr. Kiasu Meets SpongeBob SquarePants coffee table book is a 64-page full-color edition published by Shogakukan Asia. The book and licensed merchandise will launch exclusively at the Shogakukan Asia booth and SpongeBob x Mr Kiasu booth, respectively, at the Singapore Comic Con on Dec. 7-8.

“As a pop culture enthusiast and a longtime fan of ‘SpongeBob,’ I couldn’t be happier to re-imagine him with Mr. Kiasu and create a unique take on ‘SpongeBob’ in Asia,” says Johnny Lau.

Conceptualized by Nickelodeon and Lau, the book features the unique illustrative style of Lau who blends the two characters into each other’s world. Bikini Bottom will meet Singapore in this clash of worlds, when SpongeBob runs into Mr. Kiasu and both embark on an adventure.
“To continue to commemorate ‘SpongeBob’s’ 20th anniversary, we wanted to partner an artist to highlight ‘SpongeBob’s’ influence on pop culture through a distinctively Asian lens,” says Dennis Tan, vice president, brand and retail marketing Asia Pacific, Viacom Nickelodeon Consumer Products. “This partnership with Mr. Kiasu is all that and more. It juxtaposes ‘SpongeBob’ with the truly local Mr. Kiasu but also shows what they have in common – imagination, humor and a whole lot of heart – that makes this combination compelling for fans.”
Fans can also get their books autographed by Lau, who will conduct fan-signing on both days of Singapore Comic Con. Thereafter, the coffee table book will be available at leading bookstores beginning Dec. 9.

Read more about:

SpongeBob SquarePants

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like