October 10, 2018
Penguin Ventures has teamed with lifestyle brand Barbour for a Christmas collection inspired by Raymond Briggs’ The Snowman.
The collection will consist of knitwear, jerseys, tees and accessories for women and children. Notable pieces include the Barbour Highfield knit sweater, which features an image of The Snowman on the center; and the Barbour tartan scarf, which has a Snowman tab at the bottom corner.
“We are delighted to be partnering with Penguin Ventures to celebrate the 40th anniversary of The Snowman,” says Paul Wilkinson, global marketing and commercial director, Barbour. “It is a classic and much-loved story which has become an established part of family Christmas traditions. It embraces the spirit of spending quality time with loved ones at this special time and the joy of sharing memories and making new ones. The Barbour x The Snowman collection features fun, easy-to-wear pieces, guaranteed to raise a smile at Christmas time.”
The collection will roll out Nov. 12 at Barbour retail shops. A special limited-edition pin will be given with each sale.
Penguin Ventures is exhibiting at Brand Licensing Europe at stand B45.
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