The Snowman Styles Apparel

License Global, Content Editor

October 10, 2018

1 Min Read

Penguin Ventures has teamed with lifestyle brand Barbour for a Christmas collection inspired by Raymond Briggs’ The Snowman.

The collection will consist of knitwear, jerseys, tees and accessories for women and children. Notable pieces include the Barbour Highfield knit sweater, which features an image of The Snowman on the center; and the Barbour tartan scarf, which has a Snowman tab at the bottom corner.

“We are delighted to be partnering with Penguin Ventures to celebrate the 40th anniversary of The Snowman,” says Paul Wilkinson, global marketing and commercial director, Barbour. “It is a classic and much-loved story which has become an established part of family Christmas traditions. It embraces the spirit of spending quality time with loved ones at this special time and the joy of sharing memories and making new ones. The Barbour x The Snowman collection features fun, easy-to-wear pieces, guaranteed to raise a smile at Christmas time.”

The collection will roll out Nov. 12 at Barbour retail shops. A special limited-edition pin will be given with each sale.

Penguin Ventures is exhibiting at Brand Licensing Europe at stand B45.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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