October 10, 2018
The Snowman.
The collection will consist of knitwear, jerseys, tees and accessories for women and children. Notable pieces include the Barbour Highfield knit sweater, which features an image of The Snowman on the center; and the Barbour tartan scarf, which has a Snowman tab at the bottom corner.
“We are delighted to be partnering with Penguin Ventures to celebrate the 40th anniversary of
The Snowman
,” says Paul Wilkinson, global marketing and commercial director, Barbour. “It is a classic and much-loved story which has become an established part of family Christmas traditions. It embraces the spirit of spending quality time with loved ones at this special time and the joy of sharing memories and making new ones. The Barbour x
The Snowman
collection features fun, easy-to-wear pieces, guaranteed to raise a smile at Christmas time.”
The collection will roll out Nov. 12 at Barbour retail
Penguin Ventures is exhibiting at Brand Licensing Europe at stand B45.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
