The new line features a bespoke piece of art that depicts James and the Snowman flying over Harrods’ Knightsbridge location and the London Skyline across a collection of gifts including a tote bag, apron, tea tray, tea towel and mug.

“We were thrilled to work with the team at Harrods once again to develop this very special anniversary range for The Snowman,” says Jen Greenway, category manager soft lines, Penguin Ventures. “These two iconic British brands have been brought together in a unique way to form part of Harrods Christmas offering which we hope consumers will enjoy this winter.”

The deal will also see Harrods release a line of The Snowman-themed infant and toddler apparel and nightwear, Christmas decorations and exclusive plush. Last year, the two formed a similar partnership to mark the release of the Peter Rabbit movie.