Fenwick Newcastle will release a variety of special-edition anniversary merchandise November, such as The Snowman 40 Year Anniversary bauble, Snowman soft toy, Snowman 40 Year Anniversary hardback book and more.

Further, the deal saw Fenwick Newcastle unveil a Christmas window design themed around the book.

“We are thrilled to unveil our magical 2018 window display on this milestone anniversary for The Snowman," says Carl Milton, store director, Fenwick. "Both the book and popular animated film evoke a sense of nostalgia among generations and have become a firm family favorite at this time of year."

The Snowman collection will be available in stores and online.