The Scott Brothers have partnered with Meredith to launch a lifestyle magazine focused on home renovation and interior design.
The magazine will highlight Drew and Jonathan Scott’s experienced take on home décor and design while also focusing on lifestyle topics connected to the brothers’ brands. Aimed at providing a high-quality experience, the magazine will include a limited amount of advertising that concentrates on reaching an affluent audience.
"For us, it's always been about taking the small, simple steps that earn big results at home, work, rest and play,” says Drew Scott. “With a platform like this, we get to develop a consistent and thoughtful way of sharing great ideas and actionable insights with our audiences."
The first issue of the magazine will debut on newsstands nationwide in January 2020 with an initial newsstand print run of 500,000. Meredith will offer single issues for $9.99 as well as an annual subscription of four issues per year for $20.
"We love print and have always wanted to extend our message of living life to the fullest through this medium," adds Jonathan Scott.
The magazine adds to the Scott Brothers’ growing media empire. Along with the twins’ ongoing HGTV series “The Property Brothers,” the duo also recently partnered with Storm8 for a mobile game.