Scholastic is continuing its celebrations for the 50th anniversary of Clifford the Big Red Dog, whose first book was published 50 years ago this month, with new branded products, programs and promotions.

Following September’s Biggest Birthday Party Ever event, which was streamed to thousands of classrooms nationwide, Scholastic has announced plans to release a new book, DVD and app this month.

The new book, Clifford’s Birthday Party, is now available, the DVD “Celebrate with Clifford” has also been released and the new app “Clifford’s Big Birthday” is now available for Android devices on Google Play.

“We are delighted so many children, teachers and families have chosen to participate in the big birthday celebration,” says Deborah Forte, president, Scholastic Media and executive vice president, Scholastic. “For 50 years, Clifford has earned a place as one of the most iconic and endearing characters for children, and we’re so proud to congratulate Norman Bridwell on reaching this incredible milestone.”