Scholastic Brings Together Three Digital Brands

Scholastic is bringing together three of its multi-platform series in the new Worlds Collide initiative.

The first books in The 39 Clues, Infinity Rings and Spirit Animals series, which each feature both print and digital books and integrated online games, will be released together in an e-book bundle.

In April, fans will have access to a mash-up of online content that will combine themes and storylines from all three series and kids will receive weekly rewards including fan fiction story-starters, author videos and behind-the-scenes access.

Also in April, the authors of the three series will headline a multi-city Worlds Collide #1s live tour across the U.S.