Sanrio's Mr. Men Expands in U.K.

Sanrio continues to build the Mr. Men Little Miss licensing program in the U.K. with the announcement of two new deals for active toys and accessories.

Fluid World brokered the new partnerships.

H. Grossman has signed on for a full range of active toys that will include scooters, trikes, bicycles, an ankle ball-and-skip, frisbees and skipping ropes for boys and girls.

H. Grossman’s line will be complemented by a range of cycle accessories and protection gear from Custom Accessories Europe. CAE’s line will include helmets, bells, baskets, saddle covers and a selection of reflective items such as vests and bands. CAE will also create car accessories range to include booster seats, sunshades and car signs.