"Music and cannabis go hand in hand," says Gus Wenner, president and chief operating officer,
. "We are thrilled to have found a perfect partner in Curaleaf who allows us to design a product that elevates the music listening experience and celebrates the deep connection between the two."
The long-term partnership includes a line of co-branded
by Select products that will consist of two product formats to start, including Select's first-ever pre-roll, as well as "The Cliq," Select's newest proprietary pod system. Both formats will feature three strains and flavor profiles hand-selected by
to celebrate artists and sounds in music history.
The line includes an "Overdrive" Sativa, "Reverb" Indica and a "Phaser" Hybrid. In addition, Select and
"Part of my job at Curaleaf is building brands people love," says Joe Bayern, chief executive officer, Curaleaf. "Select is a brand built around the relentless pursuit of progress and going to great lengths to create the best possible experience for our consumers. This is a synergy we are honored to share with
. They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they've included cannabis in their coverage for the past 50 years – something many other publications are only just starting to do today. We're honored and thrilled that the
team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry."
by Select products will be distributed through Select's wholesale partners and at Curaleaf's owned dispensaries, including Acres by Curaleaf and Curaleaf Las Vegas Boulevard.
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