Rodale Takes Men’s Health to Japan

Men’s Health

Japan launched this week as a channel on the Men’s+ media lifestyle site; meanwhile,

Women’s

Health Japan will launch a standalone website early this summer.

“We are thrilled to bring the 

Men’s Health

and

Women’s Health

brands to Japan, one of the largest media markets in the world, in partnership with Hearst Fujingaho,” says Rob Novick, senior vice president, global business development, Rodale. “With consumption of digital media accelerating in Japan, we are looking forward to creating health and fitness content that is tailored for the country’s tech-savvy, motivated audiences.”

Hearst Fujingaho is the Japanese unit of Hearst Magazines International and publishes the Japanese editions of

Elle

,

Cosmopolitan, Harper’s Bazaar, Esquire

and more, as well as a variety of its own brands.

“Interest in fitness and healthy living are expected to grow in the next

Women’s Health

Japan. “We are excited for 

Men’s

Health 

and 

Women’s

Health 

to bring readers the compelling content and tools they need to take action and make positive changes in their lives.” 

Additionally, last December, Rodale revealed plans to launch digital versions of

Men’s Health

and

Women’s Health

in Nigeria and Ghana in partnership with Ringier Africa Digital Publishing.