Global Icons and Asembl Brands Australia are on board to bring the men’s magazine into new categories throughout the Asian and South Pacific markets.
brand throughout the Asia Pacific.
Global Icons will represent the men’s magazine across China, South Korea and Southeast Asia. Meanwhile, Asembl Brands of Australia will represent the brand in Australia and New Zealand.
“With readership for the
Australia publications increasing every year, now is a perfect time to connect on a deeper level with audiences through a brand-extension program,” says Justin Watson, managing director, Asembl. “We look forward to developing products that will enable men to make positive changes in their lives.”
Through the partnerships, Rodale will extend its
brand offerings across a range of healthy-living product categories–including frozen ready meals, sports nutrition, vitamins/supplements, personal care and fitness equipment.
“Developing consumer products that are backed by the global recognition that our
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