Organized in partnership with the charity Action for Children, the event brought children together to more than 750 schools and nurseries with 32,632 children taking part.
The event was so successful that Action for Children Rocket Licensing, which manages the brand’s licensing campaign through worldwide agent The Joester Loria Group, are already planning another Giant Wiggle in 2015 that will include a number of activities and promotions centered around Book Week in March 2015.
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