Roald Dahl’s The BFG Dips into Bath, Sleep Products

EUROPE–The Roald Dahl Story Company has teamed up with Bloom and Blossom, a solution-focused skincare brand, for a new bath, bedtime and book collection inspired by Dahl’s classic tale The BFG.

April 5, 2018

Bloom and Blossom will expand

The BFG

into new categories including shampoo, body wash and more.

Bloom and Blossom will now seek to promote a positive bedtime routine and quality sleep for children with a range of shampoo, body wash, bubble bath, conditioner and a dream catchers pillow spray. The line will also include a special edition

BFG

book.

“We’re delighted to be partnering with Bloom and Blossom on this incredible range,” the Roald Dahl Company said in a statement. “Aside from the fitting marriage between Roald Dahl’s

The BFG

and the importance of sleep, the combination of high-quality, natural ingredients and deliciously scented touches of invention and mischief fill us with the confidence that the whole range will be adored by both children and parents alike. The dream catchers pillow spray is the perfect addition to a nightly bath, book and bedtime routine to encourage sleep and most importantly- dreams.”

The

Bloom & Blossom book, bath and bed range is now available online at Ocado.com and BloomandBlossom.com.