EUROPE– The Roald Dahl Literary Estate will unveil an array of products based on the Roald Dahl properties this year.
April 6, 2018
Matilda, The BFG and more will be adapted for a new range of toys.
EUROPE–The Roald Dahl Literary Estate will unveil an array of products based on the Roald Dahl properties this year.
The new product lines will include a 250-piece jigsaw puzzle from Paul Lamond Games, plush lines from Rainbow Designs, finger puppets from Fiesta Crafts and Roald Dahl Monopoly from Winning Moves. The estate will also release a limited edition Enormous Crocodile doll.
“We’re so excited to have so many new products to share at [London’s] Toy Fair, it’s been a pleasure to work with our licensees,” says Stephanie Griggs, director, Licensing and Design, The Roald Dahl Story Company. “The end product is a line of toys and games that we think our consumers are really going to love. Story-led and full of color, we think they’re going to get a great reception.”
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