Roald Dahl Titles Hit Toys

EUROPE–  The Roald Dahl Literary Estate will unveil an array of products based on the Roald Dahl properties this year.

April 6, 2018

1 Min Read

Matilda, The BFG and more will be adapted for a new range of toys.

EUROPE–The Roald Dahl Literary Estate will unveil an array of products based on the Roald Dahl properties this year.

The new product lines will include a 250-piece jigsaw puzzle from Paul Lamond Games, plush lines from Rainbow Designs, finger puppets from Fiesta Crafts and Roald Dahl Monopoly from Winning Moves. The estate will also release a limited edition Enormous Crocodile doll.

“We’re so excited to have so many new products to share at [London’s] Toy Fair, it’s been a pleasure to work with our licensees,” says Stephanie Griggs, director, Licensing and Design, The Roald Dahl Story Company. “The end product is a line of toys and games that we think our consumers are really going to love. Story-led and full of color, we think they’re going to get a great reception.”

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