The Estate has also secured new partners for
James and the Giant Peach.
New partnerships include Smiffy for dress-up costumes, as well as George and Marks and Spencer for five new nightwear SKUs inspired by
The BFG, Matilda
Charlie and The Chocolate Factory
The Roald Dahl Literary Estate also marked the occasion with a World Book Day video and character appearances at the “Biggest Book Show on Earth” roadshow events around the U.K.
Additionally, the Roald Dahl Literary Estate has tapped several licensees to expand its
James and the Giant Peach
New licensees include Creative Tops for homewares, Fiesta Crafts for a James hand puppet and bug explorer kit, Star Editions for an extensive gift range and Paul Lamond for a 250-piece jigsaw puzzle.
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