Roald Dahl Teams to Celebrate World Book Day

New partnerships include Smiffy for dress-up costumes, as well as George and Marks and Spencer for five new nightwear SKUs inspired by 

The BFG, Matilda

and

Charlie and The Chocolate Factory

.

The Roald Dahl Literary Estate also marked the occasion with a World Book Day video and character appearances at the “Biggest Book Show on Earth” roadshow events around the U.K.

Additionally, the Roald Dahl Literary Estate has tapped several licensees to expand its

James and the Giant Peach

licensing program.

New licensees include Creative Tops for homewares, Fiesta Crafts for a James hand puppet and bug explorer kit, Star Editions for an extensive gift range and Paul Lamond for a 250-piece jigsaw puzzle.