Book People is on board to produce and distribute a line of decorations, stationery and more.

EUROPE–The Roald Dahl Story Company has inked a two-year licensing agreement with Book People for an exclusive gift line.

The exclusive gift range aims to complement Book People’s existing selection of Roald Dahl merchandise through children’s bedroom decorations and social stationery.

“We are delighted to be working so closely with The Roald Dahl Story Company in developing our product range,” says Sarah Walden, group buying and merchandising director, Book People. “Roald Dahl and his works have played such a central role in children’s reading for decades and we are hugely excited to be able to expand that with our gift range.”

 The Roald Dahl gift range is set to launch this September, ahead of Roald Dahl Day on Sep. 13.