Roald Dahl to Bring Tales to AUS, New Zealand

Global Licensing will extend Dahl’s literary portfolio, which includes

Charlie and the Chocolate Factory

,

The Enormous Crocodile

,

The BFG

,

James and the Giant Peach

and

Matilda

as well as Quentin Blake’s iconic illustrations, across the region.

Next year, The Roald Dahl Story Company will celebrate the 30th-anniversary of

Matilda

at McDonald's from Jan. through March. “Charlie & The Chocolate Factory: The New Musical” will run in Sydney from Jan. through April. In addition, a national promotion, dubbed The Imaginormous Challenge, will take place from Jan. through July and Roald Dahl Day on Sept.13.

“We’re delighted to be working with Mark Paul to bring a coordinated licensed product range to Australia and New Zealand, to complement the brilliant work Penguin Random House is doing on the book and our partners are doing across