In the U.S., the brand has already inked deals for books, calendars, gift sets, greeting cards, a podcast, audio books and school planners. Rocket Licensing’s aim in the U.K. is to license product that is aimed primarily at girls ages 6-11. The agency will target categories including stationery and social stationery, gifts and homeware, home textiles, daywear and nightwear, accessories and health and beauty.

“Rebel Girls is a publishing and media phenomenon, proving more than ever that there is a market for this sort of brand message and product,” says Rob Wijeratna, joint managing director, Rocket Licensing. “We’re thrilled to be representing this highly original, eye-catching and empowering brand.”

Rebel Girls is a lifestyle media brand that includes books, calendars, gift sets, greetings cards, and audio entertainment. The brand started with the launch of book series Good Night Stories for Rebel Girls, written by Elena Favilli and Francesca Cavallo.

The series is a two-volume collection featuring 100 stories of inspirational women who have changed the world. It includes tales of historical, as well as modern, motivating people such as Elizabeth I, Serena Williams, Nefertiti and J.K. Rowling.