The first venture into content is via a partnership with Imagine Kids+Family and Imagine Documentaries for a multi-format partnership. Together, Imagine and Rebel Girls will create original and historical content, feature films and short and long-form scripted and unscripted television. Content will tell the stories of pioneering women and girls who have, and are changing, the world. The stories that celebrate the more than 300 extraordinary women spotlighted in the “Good Night Stories for Rebel Girls” universe will serve as the inspiration for the content with a focus on Rebel Girls’ key themes of creators, innovators, leaders and champions.
“Our mission at Rebel Girls is to not only inspire future generations of girls but to address the unequal representation in media that has contributedto lower confidence in girls,” says Jes Wolfe, chief executive officer, Rebel Girls. “Imagine, known for their best-in-class storytelling, will be a phenomenal partner with Rebel Girls to be a force for good in addressing the long-standing gender inequities that are still prolific in kids television. Our goal is to inspire and build confidence in 50MM girls around the world through our platforms, stories and critical our plan is products. We are working with our agent, BAC to start to bring products to our girls next year.”
Rebel Girls will expand beyond content and publishing with the launch of licensed apparel collaborations in 2021. Licensing agent Brand Activation Consulting will be licensing a host of categories for Rebel Girls including consumer packaged goods, dolls, games, puzzles, craft activity, stationery, everyday apparel, sleepwear, footwear, fashion accessories and bath and body.
“We are proud to be a part of the Rebel Girls movement,” says Michelle McLaughlin, chief executive officer, BAC. “Rebel Girls is truly the first organically empowering, multi-platform brand that reflects the contemporary girl with diversity of race, religion, nationality, profession and passions. It is time we bring this to life in girls’ products!”
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