Meredith’s women’s lifestyle publication is settling into the mattress category in a deal brokered by Beanstalk.
NORTH AMERICA–Meredith has partnered with RemiBed for an innovative memory foam mattress in collaboration with its women’s magazine Real Simple.
Beanstalk brokered the deal.
The new mattress line, called Real Sleep by Real Simple, aims to give users a better night’s sleep using FloraFlex memory foam and open cell technology to maximize air flow.
To support the launch RemiBed has unveiled the Real Sleep Sweepstakes to give customers a chance to win a bedroom makeover.
“After listening to Real Simple readers share their sleep issues with us, we searched for a solution that would make mattress shopping easy and provide a distinctively better night’s rest,” says Kristen Payne, vice president, licensing and accolades, Meredith.
The Real Sleep by Real Simple mattress is available online at RealSleep.com