The Rainbow Fish Reels in New Licensee

Publisher NorthSouth Books has granted toys and games manufacturer MindWare the licensing rights for its The Rainbow Fish property for toys and games in multiple territories.

April 6, 2018

The Rainbow Fish Reels in New Licensee

RJM Licensing,

The Rainbow Fish’s

licensing agent, brokered the deal.

MindWare’s new collection and will include lacing cards, magnetic play sets, cooperative board games, an ocean fort and several activity books and will launch later this year in anticipation of the brand’s 25th anniversary in 2017.

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