‘The Power of Licensing’ Book Sees Cyber Monday Deal

The Power of Licensing: Harnessing Brand Equity

” this Cyber Monday, Nov.30, with the discount code CYBER 2020.

During this one-day sale, customers will receive 40 percent off and free ground shipping on all orders that use the code. The discount works for all formats including hard cover and e-book. The book looks at exciting, new and emerging ways that brand extension licensing can be used to achieve specific brand objectives, illustrated by stories of how some iconic brands have done it well and why they have used licensing. 

“In ‘The Power of Licensing,’ Michael Stone brings together in a single volume all that anyone needs to know about the why, how and when of brand licensing,” says Len Schlesinger, Baker Foundation professor, Harvard Business School and former vice chairman and chief operating officer, Limited (now L) Brands. “His over 30 years of direct experience are evident on every page. The book will

The Power of Licensing: Harnessing Brand Equity

can be purchased here on the ABA’s e-store.