PMC Launches SXSW Book Publishing LabelPMC Launches SXSW Book Publishing Label

SXSW Books is in partnership with Advantage Media.

License Global

February 6, 2025

2 Min Read
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PMC logoPMC

South by Southwest (SXSW), a global event for creatives in tech, film, television and music, is expanding into book publishing with the launch of SXSW Books, a new imprint in partnership with publishing powerhouse Advantage –The Authority Company. The collaboration aims to redefine how idea makers connect with their audiences and amplify their ideas across diverse fields. 

The partnership stems from a shared belief that experts and innovators who share their stories and ideas can significantly impact their field as changemakers. 

"At SXSW, our purpose is to help creative people achieve their goals," says Hugh Forrest, president, SXSW. "Working with Advantage gives us the opportunity to shine a spotlight on authors who are trailblazers in their fields. A content partnership of this kind is a first for us and it's a significant and exciting way for us to expand our presence throughout the year." 

SXSW joins Advantage's roster of publishing imprints, which includes Forbes Books, Entrepreneur Books and Advantage Books. Advantage, the leading provider of authority-building publishing services, has supported over 2,500 global business leaders in amplifying their brands and thought leadership. 

"We warmly welcome South by Southwest as a valuable partner in our mission to help entrepreneurs, innovators, and changemakers bring their stories, passion and knowledge to the world," says Adam Witty, chief executive officer, Advantage. "South by Southwest's strong brand, established in-person event platforms and audiences are huge benefits for authors. Book publishing paired with top-tier platforms enables leaders to bring their story to the forefront of the field – to be sought out and create change. South by Southwest's great track record in creativity and vision expands our collective reach." 

Related:Penske Media Forms PMC Brand Group

Penske Media Corporation (PMC) Brand Group, the in-house team specializing in brokering innovative licensing programs, partnerships and consumer products for PMC's portfolio of distinguished brands, facilitated the deal. PMC, a leader in the global media landscape, is the majority shareholder of SXSW. 

"We have always envisioned the SXSW and Advantage partnership to be a winning combination for authors and experts to cultivate new status within their fields through the prestigious ecosystem of the SXSW brand and annual events," says Thomas Ferguson, vice president, licensing, partnerships and consumer products, PMC. 

With the support of Advantage's experienced team, SXSW Books authors will receive comprehensive assistance in writing, editing, design, distribution, promotion and media strategy. This collaboration ensures that authors can quickly bring their messages to a wider audience and drive meaningful change. 

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