Playboy Inks Apparel, Home Deals

Playboy Enterprises has partnered with three licensees–Supreme, Joyrich and Night Shift–for new and renewed deals across apparel and home décor.

April 6, 2018

Lifestyle brand continues to grow apparel lineup with long-term and new licensees.

First, the company has reunited with streetwear apparel brand Supreme for a seventh limited edition collaboration. The new capsule collection includes a range of Playboy x Supreme-branded apparel including shirts, sweatshirts and hats.

The range launched last month and is available at Supreme retail stores and online at SupremeNewYork.com.

Playboy has also teamed up with the Los Angeles streetwear brand Joyrich for its third seasonal collaboration. The new line is comprised of products such as pins, stickers, mugs, socks, tote bags, souvenir jackets, hoodies, bath robes, rugby shirts, caps and more.

The Playboy x Joyrich collection launched last month and is available in Joyrich retail locations in the U.S., Japan, Korea, Taiwan and Hong Kong, as well as online at PlayboyShop.com.

Finally, the lifestyle brand has partnered with the contemporary home

décor brand Night Shift to release their first limited edition collection of merchandise. The collaboration consists of products such as comforter/duvet sets, throw blankets and throw pillows.

The Playboy x Night Shift collection debuted this month at Zumiez retail stores and online at Zumiez.com and NightShiftGoods.com.