Pip Greeting Cards Hit U.K. Market

While Over the Moon is the main distributor of the My Cat Pip brand, Portico has been brought on to meet increasing demand. The greeting cards will be available online via Moonpig.com and through the brand’s dedicated site,

.

“The appointment of Portico to publish and distribute My Cat Pip cards is a tribute both to the extraordinary reach of the Portico customer base across supermarkets, specialists and independents but also to the amazing demand for My Cat Pip product, which is driving card purchases in the U.K. and licensee take-up across the world,” says Janet Woodward, joint managing director, JELC.

“My Cat Pip is an ideal brand to add to our portfolio: it is both highly original and firmly established in the greetings card and wrap sector with strong potential for further growth,” says

The property boasts a licensing program that includes publishing, gifts, magazines, plush, apparel, iPad skins, calendars, planners, stationery, aprons and tote bags.