PIL Plans Eric Carle Activity Pad


Publications International Ltd. has announced plans for the new My First Smart Pad Library two-sided, electronic activity pad for kids, which will feature eight interactive books from The World of Eric Carle.

The deal was brokered by the Joester Loria Group, worldwide agent for the Eric Carle brand.

The activity pad, which will be available across the U.S., features eight books inspired by Carle’s artwork and focused on early learning concepts.

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