PI Kids is ‘Getting into Mischief’ with Peter Rabbit

Phoenix International Publications (PIP), children’s book publisher and licensee, has partnered with The World of Peter Rabbit in a deal executed by Penguin Ventures on behalf of Frederick Warne & Co. PIP has been granted world English rights to include Beatrix Potter’s Peter Rabbit in a number of its established publishing formats, under licensed children’s book imprint, PI Kids. 

“The World of Peter Rabbit is full of beautiful illustrations, opportunity and possibility, and just a little bit of home-grown mischief,” says Keith Allen-Jones, general manager, Phoenix International Publications EMEA. “From ‘growing your own way’ to new adventures with hilarious moments, our publishing partnership will add a new storytelling experience for fans of The World of Peter Rabbit.” 

Four formats will feature Peter Rabbit including; Me Reader Module and 8-Book Library, Me Reader Jr. Module and 8-Book Library, Flashlight Adventure Book and Little Flashlight Adventure Book Box Set to hit major global markets starting next October. 

“We are delighted to welcome another fantastic partner to The World of Peter Rabbit towards the end of our 120th birthday celebrations,” says Lindsay Pearl, head, international licensing, Penguin Ventures. “PIP’s innovative publishing formats are an incredibly exciting new way to bring this much-loved classic brand to new audiences.”  

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