Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
October 18, 2022
Phoenix International Publications (PIP), children’s book publisher and licensee, has partnered with The World of Peter Rabbit in a deal executed by Penguin Ventures on behalf of Frederick Warne & Co. PIP has been granted world English rights to include Beatrix Potter’s Peter Rabbit in a number of its established publishing formats, under licensed children’s book imprint, PI Kids.
“The World of Peter Rabbit is full of beautiful illustrations, opportunity and possibility, and just a little bit of home-grown mischief,” says Keith Allen-Jones, general manager, Phoenix International Publications EMEA. “From ‘growing your own way’ to new adventures with hilarious moments, our publishing partnership will add a new storytelling experience for fans of The World of Peter Rabbit.”
Four formats will feature Peter Rabbit including; Me Reader Module and 8-Book Library, Me Reader Jr. Module and 8-Book Library, Flashlight Adventure Book and Little Flashlight Adventure Book Box Set to hit major global markets starting next October.
“We are delighted to welcome another fantastic partner to The World of Peter Rabbit towards the end of our 120th birthday celebrations,” says Lindsay Pearl, head, international licensing, Penguin Ventures. “PIP’s innovative publishing formats are an incredibly exciting new way to bring this much-loved classic brand to new audiences.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like