Peter Rabbit Adds New Partners


Silvergate Media has made two new additions to the Classic Peter Rabbit licensee roster, with new partners for plush and tableware.

Gund will produce Peter Rabbit plush, plush keyrings and mohair plush for the U.K., Eire/Channel Islands and mainland Europe. The line will launch in spring 2014.

Additionally, British designer Emma Bridgewater has developed a range of ceramic tableware that includes a bowl, plate and child’s mug, available in a boxed set or individually, as well as a full-sized mug. The collection is already available online and in-store at the four Emma Bridgewater shops in the U.K. as well as more than 200 independent retailers. 

A melamine range and additional ceramic designs are due to follow in 2014 and distribution will be expanded to include the U.S., Japan, Australia and Europe.

“Beatrix Potter’s imaginative stories and exquisite illustrations are known and loved the world over. The addition of Gund and Emma Bridgewater to our licensee portfolio strengthens our ability to connect with a new generation of sophisticated gift givers and collectors looking for high quality, contemporary products,” says Ron Allen, senior vice president, consumer products, Silvergate Media.