Penguin Ventures Names New Rep

Penguin Ventures is expanding its partnership with Start Licensing to include representation of its wholly owned properties.

April 6, 2018

Start Licensing to provide maternity cover for publisher.

Start Licensing has worked with Penguin Random House Children’s on several previous initiatives including working alongside the publishing team on

The Beano

and on

The Snowman and The Snowdog

along with broadcast partner Channel 4.

Start Licensing's wider brief will now include representation of the group's wholly owned brands and IP during licensing executive Jennifer Greenway’s upcoming maternity leave. Among the brands included are Ladybird Books: The Vintage Collection, Flower Fairies, Spot and Hairy Maclary and Friends. (Beatrix Potter,

The Snowman and The Snowdog

and Random House Enterprises are not included in this partnership.)

“Start Licensing is delighted to be working with Penguin Ventures," says Ian Downes, managing director, Start Licensing. "The portfolio we will be working on

plays to our strengths and has a rich heritage which should appeal to licensees. We are looking forward to working with Penguin Ventures and being proactive caretakers of such great properties.”