Penguin Ventures Appoints Senior Category Manager for Softlines Business

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Penguin Random House

Children’s licensing team, has appointed Zoe Smith as senior category manager, U.K. softlines. 

“I am thrilled to be joining the team at Penguin Ventures and to be working on such beloved, timeless brands,” says Zoe Smith. “I have huge affection for these brands both professionally and personally, and I cannot wait to work with the amazing licensing partners, drawing on my previous experience, to further expand the already well-established business in the U.K.” 

Smith will report to David Sprei, commercial director, Penguin Ventures, and will be responsible for the U.K. softlines business across the Ventures’ portfolio of literary children’s brands, including The World of Peter Rabbit, The World of The Snowman, Flower Fairies and Spot. 

“Zoe has a wealth of experience and is a softlines specialist, respected by peers and licensees and knows the U.K. preschool market incredibly well,” says David Sprei. “Across her previous licensing and retail roles,

Penguin Ventures is exhibiting at Brand Licensing Europe 2022. Find out more info 

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