Penguin Random House Debuts Peter Rabbit Activity Content

New activities have been released for families stuck at home this summer.
License Global

August 4, 2020


Penguin Random House Children’s has launched a new

Peter Rabbit

content campaign called Wild Wednesdays to provide families with weekly activities to enjoy at home. 

Instagram influencers have been tasked to create weekly step-by-step tutorials inspired by 

Peter Rabbit

’s love of the great outdoors. These activities will include recipes using foraged berries and herbs, tutorials to create a bug hotel and a vegetable patch and nature arts and crafts. The campaign will also promote Puffin Books’ newly launched Hoppy Holidays activity book and Rainbow Toys’ 

Peter Rabbit

plush range.

“We recognize that many families won’t have the opportunity to go on holiday this summer and following the success of our Easter #AtHomeWithPeterRabbit campaign, we’re keen to continue to support parents with new family-friendly activities,” says Izzy Richardson, global brand director, owned brands, Penguin Random House Children’s. “We’ve worked with some brilliant influencers to create fantastic ideas that parents

and children alike will love creating at home during the holidays.”

In addition, 

Peter Rabbit

will be a partner for the National Trust’s new Play Week campaign. Play Week runs Aug. 3-7 and will offer National Trust members activities and suggestions, with a new play theme every day. 

Peter Rabbit

coloring and activity sheets will be included alongside downloadable audio stories from the newly announced audiobook 

Beatrix Potter: The Complete Tales.

These have been made available exclusively to the National Trust to inspire play ahead of the Sept. 17 release.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.