Penguin Makes Tracks for Snowman’s 40th

The Snowman.

The publishing house has planned a series of events to mark the occasion, including a performance of the book’s soundtrack by The Royal Philharmonic at The Royal Albert Hall in London and “

The Snowman

Live Show” at The Peacock in London from Nov. 22 to Jan. 6.

“A key ambition for

The Snowman

this year is to offer unique and engaging experiences for families, enabling them to create new memories,” says Susan Bolsover, director, licensing and consumer products, Penguin Ventures. “We are thrilled with the enthusiastic reaction to our plans from both retailers and partners and we’re excited to see how families will respond to this very special anniversary campaign.”

At retail, Penguin has made deals with JoJo Maman Bébé for infant apparel; Boxine for a a

Snowman

Tonie audio system for kids, Demand Media for a bedtime gift box sets, and King &

The Snowman

will have a dedicated presence at Christmas in July, the two-day consumer gifting festival and will work with Immediate Media for a prominent feature across the company’s portfolio of holiday themed magazines.

As previously reported in

License Global

, children’s author Michael Morpurgo will rewrite the novel based on the story under the Puffin imprint due out this summer.

The anniversary campaign will continue throughout the year.