Penguin Grows Top Brands

Peter Rabbit, The Snowman and Ladybird get new product ranges and consumer campaigns ahead of the holiday season.

EUROPE–Penguin Ventures has unveiled a host of new licensing deals and plans for some of its top properties including Peter Rabbit, The Snowman and Ladybird.

First, the company has teamed up with the Royal Mint to launch the last character in its Beatrix Potter series of coins. The new coin will feature Peter Rabbit’s cousin Benjamin Bunny and is now available.

The company has also revealed that its interactive exhibition at the River & Rowing Museum has seen the largest number of visitors for a one month period, beating its previous summer visitor by 20 percent. The Peter Rabbit exhibition is set to close on Sept. 24.

Meanwhile, Penguin Ventures has revealed that it will launch a consumer campaign for The Snowman this year that focuses on advents. During the campaign, bloggers and social media influencers will be invited to share their advent traditions. Penguin will also create bespoke content for its digital channels.

Penguin has also unveiled a new style guide for The Snowman from Andsome Creative Agency, which is now available on Brand Comply for all licensees.

For Ladybird, the company has also teamed up with the Royal Mail to create new stamps featuring iconic covers from the Ladybird Books series, including Adventures from History, Well-Loved Tales, Hobbies and How It Works, People at Work and Nature and Conservation, among others.

Designed In Color has also signed on to release a line of Ladybird-themed mugs featuring covers of classic titles like The Story of Football, Learning with Mother and Danger Men.

Finally, Penguin Ventures will release 11 new titles for Ladybird Books for Grown-Ups. New titles include How It Works: The Baby and A Ladybird First Grown-Up Picture Book.

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