Penguin Expands Top Brands

Penguin Ventures has secured a raft of new licensing deals and plans for some of its top properties including Peter Rabbit, Snowdogs, Flower Fairies and Ladybird.

April 6, 2018

Penguin Expands Top Brands

Peter Rabbit, Ladybird

get new activations in the U.K. with art installations, gifts, gardening products and more.

Penguin Ventures has secured a raft of new licensing deals and plans for some of its top properties including

Peter Rabbit, Snowdogs, Flower Fairies

and

Ladybird

.

The company has teamed up with contemporary gift company Enesco to launch a line of

Peter Rabbit­

-themed adult accessories. The range includes a scarf, umbrella, wash bag and purse, all featuring characters and details from the classic stories.

Penguin will also launch a second adventure playground site for

Peter Rabbit

at Flamingo Land in York, England, this July. The new brand area will aim highlight Mr. Tod’s lair and Pig Robinson’s farm.

For

Snowdogs

, Penguin and Wild in Art have joined forces once again for a new public art trail, titled Tails in Wales, featuring a host of

Snowdog

sculptures. The finished sculptures will be revealed this fall across locations in Cardiff and the Vale, in aid of the children’s hospice Ty Hafan.

Meanwhile, the company has revealed a new style guide for

Flower Fairies

. The new guide features contemporary

color palettes as well as new design treatments. Additionally, Robert James launched a line of bronze

Flower Fairies

statues at the Chelsea Flower Show; Ultimate Source introduced a new miniature gardening collection that includes eight

Flower Fairies

, multiple accessories and planter kits; and Enesco has released a new

Flower Fairies

cake stand with matching figurines.

Finally, for

Ladybird

, Penguin will release three new titles featuring illustrations from the vintage

Ladybird

archive. The company also partnered with The Royal Academy of Arts to host an exhibition featuring several pieces of original

Ladybird

artwork. The exhibition will also include a dedicated activity area and gift shop with items from the brand’s vintage collection.

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