Peter Rabbit, Ladybird
get new activations in the U.K. with art installations, gifts, gardening products and more.
Peter Rabbit, Snowdogs, Flower Fairies
The company has teamed up with contemporary gift company Enesco to launch a line of
-themed adult accessories. The range includes a scarf, umbrella, wash bag and purse, all featuring characters and details from the classic stories.
Penguin will also launch a second adventure playground site for
at Flamingo Land in York, England, this July. The new brand area will aim highlight Mr. Tod’s lair and Pig Robinson’s farm.
, Penguin and Wild in Art have joined forces once again for a new public art trail, titled Tails in Wales, featuring a host of
sculptures. The finished sculptures will be revealed this fall across locations in Cardiff and the Vale, in aid of the children’s hospice Ty Hafan.
Meanwhile, the company has revealed a new style guide for
. The new guide features contemporary
statues at the Chelsea Flower Show; Ultimate Source introduced a new miniature gardening collection that includes eight
, multiple accessories and planter kits; and Enesco has released a new
cake stand with matching figurines.
, Penguin will release three new titles featuring illustrations from the vintage
archive. The company also partnered with The Royal Academy of Arts to host an exhibition featuring several pieces of original
artwork. The exhibition will also include a dedicated activity area and gift shop with items from the brand’s vintage collection.
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