Penguin Expands Top Brands

Peter Rabbit, Snowdogs, Flower Fairies

and

Ladybird

.

The company has teamed up with contemporary gift company Enesco to launch a line of

Peter Rabbit­

-themed adult accessories. The range includes a scarf, umbrella, wash bag and purse, all featuring characters and details from the classic stories.

Penguin will also launch a second adventure playground site for

Peter Rabbit

at Flamingo Land in York, England, this July. The new brand area will aim highlight Mr. Tod’s lair and Pig Robinson’s farm.

For

Snowdogs

, Penguin and Wild in Art have joined forces once again for a new public art trail, titled Tails in Wales, featuring a host of

Snowdog

sculptures. The finished sculptures will be revealed this fall across locations in Cardiff and the Vale, in aid of the children’s hospice Ty Hafan.

Finally, for

Ladybird

, Penguin will release three new titles featuring illustrations from the vintage

Ladybird

archive. The company also partnered with The Royal Academy of Arts to host an exhibition featuring several pieces of original

Ladybird

artwork. The exhibition will also include a dedicated activity area and gift shop with items from the brand’s vintage collection.