Penguin Brings Snowman Licensing In-House

EUROPE–Penguin Random House has announced that Penguin Ventures will now manage all licensing, consumer products and live events for the classic children’s book The Snowman, bringing the brand’s licensing efforts back in-house.

April 6, 2018

Penguin Brings Snowman Licensing In-House

Publisher will also celebrate the classic children’s book 40th anniversary next year.

EUROPE–Penguin Random House has announced that Penguin Ventures will now manage all licensing, consumer products and live events for the classic children’s book

The Snowman

, bringing the brand’s licensing efforts back in-house.

The Copyrights Group previously managed the licensing program for the literary brand.

“The Copyrights Group has done an incredible job as our licensing agent for

The Snowman

since 1983 and we owe CEO Nicholas Durbridge and the team a debt of thanks for the care and attention they have shown the property,” says Susan Bolsover, head, licensing and consumer products, Penguin Ventures. “Penguin Random House has invested in growing the Ventures team to become a leading licensor of literary brands and as such

The Snowman

fits perfectly within our portfolio of classic properties. We look forward to implementing an ambitious strategy to ensure the continued growth of this much-loved brand here in the U.K. and to spreading that magic to overseas markets as well.”

2018 will mark

the 40th anniversary of the children’s book, and Penguin Random House plans to celebrate the milestone with a series of collaborations, limited edition products, live events and bespoke publishing.

“Raymond Briggs’ classic picture book,

The

Snowman

has been an integral part of our publishing business since it was first published by Penguin imprint Hamish Hamilton in 1978,” says Francesca Dow, managing director, Penguin Random House Children’s. “We are delighted to now be in a position to bring the entire

Snowman

business back in house and I know the Ventures team will ensure the brand continues to grow and evolve for future generations to enjoy.”

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