Penguin Ventures is partnering with The Royal Mint to launch a commemorative 50p coin to celebrate 40 years of Raymond Brigg’s The Snowman.
The coin will feature The Snowman and James in the iconic flying scene and will be available in colored silver proof and brilliant uncirculated editions.
The partnership comes on the heels of the success of the Beatrix Potter character coins, which launched in 2016 to celebrate 150 years of Beatrix Potter.
“It was a key ambition for us to work with The Royal Mint once again for The Snowman’s 40th anniversary,” says Thomas Merrington, creative director, Penguin Ventures. “He appeals to such a wide audience from grandparents to children alike and these beautiful coins will make perfect keepsakes for every fan of The Snowman."
Penguin Ventures will celebrate 40 years of The Snowman through the end of 2018 with special-edition anniversary gifts including books, clothing, toys and confectionery. Other exciting events include orchestral and theatrical performances, special film screenings, and an original art exhibition.
"We are thrilled to be working with Penguin Ventures again [and] are delighted to be a part of the 40th-anniversary celebrations of Raymond Briggs’ book The Snowman,” says Nicola Howell, director of consumer coin, The Royal Mint. “Over the past few years, the Beatrix Potter collections have proved to be incredibly popular with our collectors, and we believe the iconic flying scene of The Snowman and James captured on a commemorative 50 pence coin will be equally well-treasured by children and adults alike.”